Site Demographics

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Quantcast, a media analytic tool for the web, was ranked behind only Facebook and Google in web innovation by Fast Company a year ago and HepsTrack.com performs remarkably well in its measures.

Research on Quantcast — eliminating ‘underage’ visitors for both education and income data — indicates that the HepsTrack.com visitors are:

• more educated than MENSA’s audience
• wealthier than Forbes’ visitors
• younger than ESPN’s surfers

Of those who are at least 18 years or older, 91 percent have been to college and 55 percent haul in excess of $100,000 annually. The gender breakdown is 50/50 while more than half of the Heps Nation is under the age of 35. And a whopping 21 percent of the visitors are yet high school age, which doubles the average for a typical website.

The percentages actually increased from August 2010 to January 2011, especially in terms of income. The percentage of visitors earning at least $60,000 jumped from 81 percent to 91 and the number making six figures leapt from 47 percent to 55.

In terms of traffic, the website drew 339,000 visits in 2010 and each of the last three quarters traffic grew more than 60 percent from the previous year. Early indications show that 2011 could well see the visits top a half million.

Website
College
Grad
>$60
>$100
< 35
Heps Track
91%
33%
91%
55%
52%
IvyLeagueSports.com
78%
28%
85%
46%
43%
New York Times
76%
33%
67%
40%
36%
Wall Street Journal
75%
31%
70%
40%
26%
MENSA
76%
27%
64%
33%
41%
Forbes Magazine
71%
25%
63%
39%
34%
ESPN
66%
18%
70%
34%
45%

Key — College (College attendee), Grad (Graduate school attendee), >$60 (Making more than $60,000), >$100 (Making more than $100,000), < 35 (Under 35 years old)